Watershed
Brand marketing
Brand Campaigns
Driver for biannual brand campaigns — from writing initial brief and strategy to creative production and delivery
Brand Guardian
Lead foundational brand identity and voice development; ensure company-wide brand cohesion; drive and implement 50+ page internal Watershed Writing Guide
Video Production
Co-write, produce, and direct all videos. Work with product team and PMMs to create our first Watershed product tutorials
Website Design and Production
Execute content, design, and build of 7 new product webpages in less than 6 weeks in order to hit crucial product, customer, and launch deadlines
Product Launch
Marketing co-lead for the launch of our Supply Chain product, the industry’s first scope 3 measurement tool
Co-marketing with high-profile customer logos in order to increase brand awareness
Climate policy and disclosure
Distill and communicate ongoing climate policy regulations in close collaboration with content, policy, risk, leadership, and design teams
Marketing program management including budgeting, scheduling, creation of departmental structure and processes for team communication and operations, development and implementation of a project management system