Electric Hydrogen
Marketing Lead across product marketing, positioning and messaging, communications, media relations, brand and growth
Product marketing
Own the company’s flagship product definition and GTM strategy. Partner with executive leadership, engineering and policy teams on commercial positioning and enterprise market messaging aimed at customers, policymakers and investors
Communications and media relations
Led global communications and managed two PR agencies, doubling share of voice in top-tier outlets including The Wall Street Journal and Financial Times within 1 year
Lead product launches: both internal and external
Strategic global market expansion
Strong commercial strategy, messaging and positioning push to support diverse global market environments and policy
Manage content and event marketing across brand, sales enablement and growth channels
Production of all content, including videos, photos, brochures, events, conference presence, social media and . Led a full website redesign and content rewrite to reflect company maturity and offering.